Enfamil Enspire

Assisted Enfamil® by Mead Johnson Nutrition in the launch of a new product (Enspire™) by working with the design team to create engaging content for Amazon retail pages. Content and copy created would serve to educate the target audience about the benefits of this exciting new product.

Copy for the Enfamil Amazon brand landing page was crafted to highlight the key features and benefits of Enspire, instantly giving moms the information they’re looking for.

Graphic overlays to be featured in the above the fold image gallery were created to further emphasize what places this product above and beyond the competition.

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Moms looking for a bit more information can find it below the fold where strategically placed branded messaging, valuable information, in-house iconography and supporting copy quickly convey what is being searched for.